City council, your provincial legislature, or Parliament Hill – someday you may aspire to sit in one of these great institutions as an elected official. But, before that day can ever come, you will have run a successful campaign.

Like snowflakes, no two campaigns are ever the same. However, the fundamentals of campaigning never change. What are those fundamentals in a campaign? Do they require motorcades, rallies, press conferences, and politicians glad-handing and kissing babies? The answer is no. Although these images come quickly to mind when thinking about campaigns, these are not essential to success.

Campaign fundamentals are not sexy. From my perspective, there are two things that make or break campaigns and these are their ability to identify supporters and mobilize them. This is an over-simplified way of putting it, but at the end of the day, that’s all there is to it. Although, as with many things, it’s much easier said than done.  That’s why every campaign needs a tactical and strategic approach to tackling these two major tasks. The simple reason is that your campaign resources should be directed, as much as possible, at those who support you. Trying to contact, persuade, or mobilize anyone who does not support your campaign is not only a waste of valuable time and money, but it’s also counter-productive to your goal (i.e. getting your opponent’s supporters out to vote).

Proper planning and preparation must be made with these two crucial components held as top priorities. If done correctly, success waits around the corner. Our team specializes in developing systems that allow you to identify, engage, and mobilize your supporters to get out and support your campaign. Get in touch with us about how we can help you get you to where you want to be.